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Jason Hornung: The Importance of Facebook Advertising to Your Business

Facebook is used by millions of people worldwide, and Facebook advertising is a crucial tool in order to promote products and services in a broader sense, extra reach, more exposure, and target options available to brands advertising on this social media channel. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.

How do you calculate paid from organic likes? Organic and paid likes are divided in the Facebook Insights data export and Insights tool, where the number of people who liked your fun page are broken out by location. The three sources of paid likes found within Like Sources include mobile ads, sponsored stories, and pure ads. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. Many successful businesses today hire professional social media marketers to be aware and to understand the effects of paid ads and organic activities, avoiding paid likes attribution to successful community management efforts. Now, you can identify successful techniques through organic growth trends when it comes to building your audience. Facebook is a major social media platform where starting brands or new businesses can make a name and have a fair marketing with current or large businesses. Consumers today know what they want and they are smarter as compared in the past. With the help of Facebook advertising, small and new businesses can promote their products and services to a wider customer base, increasing the chance to become popular and find a spot through social media. Consumers today love to try new products and services because they are more adventurous and they are willing to shift from one brand to another if they find it more effective and affordable at the same time.

A Facebook advertising ad can easily go viral, having the right elements of effective marketing. While it is true that there are many social media marketing agencies and individuals offering their services at a cheap cost, it is still essential to do your homework of considering dealing with someone who has a good reputation, foolproof credentials, and experience. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!

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