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What is Influencer Marketing?

There are a lot of kinds of marketing strategies and most advertising agencies make use of influencer marketing for several reasons. Through “influencers” advertising agencies are able to promote the products and brands they are working on. Compared to the traditional approach in marketing, these influencers are the target audience and are usually referred to as key leaders. These so-called influencers are then able to inspire their followers and get the word out for your business.

By understanding what an influencer is, agencies are able to identify the right candidate to market their product. Just because a person is popular does not mean that he or she is already an influencer. Hard work, dedication and time are the elements needed to gain the status of an influencer. Beause of the experiences and interests of these influencers, thy are able to attract followers. Examples of influencers are those social media stars who continue to attract followers and subscribers to their channels and pages. The fans of these influencers trust them and whatever they endorse because they believe that their idols share something in common with them. These are the key points that set influencers apart from a person who is just plain popular.

Not all influencers are after the money as some of them will ask for different forms of compensation for the endorsement. There are those influencers who would gladly do the endorsement for as long as they believe in the product. Because not everyone is after the monetary payment, this makes influencer marketing one of the most cost effective techniques in advertising. Samples are the only things that some influencers would ask for and when they find the product worth advertising, they will promote it without any payment. Some of these people intend to create lasting relationships with marketing agencies instead of just receiving one time payment.
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When the product starts to generate the return on investment, the partnership between the agency and the influencer does not end as they are meant to create a lasting relationship. In fact, it is only the beginning of the relationship. It would be advantageous to lay down the goals and objectives of the partnership. The details and the transparency within the partnership will greatly benefit both parties as this would make it easier to plan actions to reach the goals.
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Contrary to what others think, influencer marketing will never supersede any other forms of marketing approaches. It would even be more effective if this form of marketing approach be coupled with different advertising ideas and approaches. The goal is to always harness the full potential of every advertising approach and make the most out of every strategy employed. The key component of this kind of approach is the trust between the influencer and their followers. The trust that the followers have on their influencer is what persuades them to follow and promote whatever products the key leader endorses.