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The Benefits of Pay Per Call Marketing

Today, there are more in excess of a billion smartphones worldwide. And with the expediency of click to call, businesses are noticing more customer-initiated phone calls channeled in through their mobile marketing efforts. In fact, it is projected t hat annual calls to businesses will soar to 162 billion by 2019–more than twice the volume back in 2014!

With calls being the rise, expanding your business or performance marketing program with the use of pay per call markettechniques appear to be a no-brainer. But the following are some bottom-line advantages provided by pay per call:

Maximized Top Value Leads

Pay per call markettechniques are the most effective way to engage your mobile audience. Instead of taking mobile customers to a landing page with your form, they can easily tap a click-to-call call button to reach your business. In fact, more than 50% of mobile searchers say they often have to call a business from a mobile search ad. Even in the digital era, customers are buying over the phone more than ever.

Quality Control and Security

Marketers, specifically performance-based marketers, are particularly conscious about the quality of their leads, considering a positive ROI depends on it. By adding phone calls to your marketing agenda, you’ll soon discover a boost in lead quality for two major reasons:

First off, as we mentioned earlier, phone calls are naturally higher quality when compared with digital leads because callers have more buyer intent. Moreover, calls have 100% contact rates, in contrast to digital leads which can be old or recycled, or just downright impossible to reach.

Second, with pay per call, quality controls are at your disposal, ensuring you only get the calls you want.

Higher ROI

With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. You’re basically monetizing an entire new stream of traffic, and when you raise your lead volume, and maintain or even enhance quality, you have a surefire formula for a higher ROI.

Full Visibility and Control

Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you experience the same kind of visibility, with the addition of insights you would never get through digital transactions. Pay per call markettechnique analytics provide vital information, including:

Sources of call traffic

> Best campaigns and affiliates

> Call conversions and results

> Customer preference and behavior trends

> Extensive caller profiles

> Full view of the path to purchase

As well, pay per call markettechniques also give you complete control over the call experience. Given these insights and tools, optimization to individual campaigns and overall strategy becomes a lot easier and more efficient.