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Ways that Social Media Can be Used to Create a Strong and Trusted Brand

Social media has provided a way through which people connect with each other, groups, and brands. With a million users signed up for Facebook and Twitter alone, many businesses realize the need of having to build a social media marketing strategy that will help in promoting their brand as well as building a strong relationship with their customers. Below are some ways in which small companies can use social media to build their brand and engage with the followers.

Share Product Demonstrations
Many new enterprises are selling products that are perhaps not quite well known yet, and they require a boost off the ground. One sure way of having people be aware of your product and know how to use it is by creating a product demonstration video. The video can be posted on YouTube and then share it on all your social media platforms to reach all your clients. Start by introducing your product and then take the viewers through the steps of using the product and how it works so that they can understand better your brand.

Encourage the Customers to take Part
To get the best results from your social media marketing efforts, you will need to engage with your customers and give them the opportunity to take a key part in building your brand. Social media has provided tools which can help you in this; you can develop polls and surveys that will assist you to get an idea of what your followers think about your social media profiles and your services and products.

Have Customer Contests and Rewards
One the advantage of social media marketing is that customer shares, re-tweets, comments and likes can go far. Most of the time, social media users won’t rush to share something unless they are getting something in exchange for doing it, or it is significant to them. One of the best ways to achieve this is by giving rewards and offering social media sharing contests for instance a “refer a friend” reward where new customers along with the existing followers who share a link get a discount on their next buy.

Support Good Causes
In addition to showcasing your expertise and knowledge on social media, do not forget that these are platforms that you can use to show the caring side of your brand. You can make use of a social media poll to assist you to determine which charitable causes are most preferred by your customers, then use social media as a force for good to raise awareness and even fundraise on behalf of the chosen charity. Customers no longer look for those brands that only sell nice products and provide good customers services, they also want to connect with brands that support causes that are similar to theirs and have a human side to show.

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