Lessons Learned About Companies

Color Psychology in Logos

Color is something that humans love. The fascination in fact does not wane with time. This also conveys a message, evoke emotions and able to add brilliance to various things. Color also has a crucial role in logos.

Yellow is Optimistic

The color of the sun, as what we were taught since kindergarten is yellow, which is why it’s easy to understand that yellow evokes feelings of warmth, optimism and clarity. Also, yellow is a rich color, which often is associated with gold and treasures. The fact that yellow is a bright color, it can easily stand out at busy surroundings.

Confident Orange

Orange is the kind of color to which doesn’t let anyone pass without noticing it. It could easily stand out in a crowd and has confidence of becoming the center of attention. Orange is also creative, enthusiastic and youthful. This is a kid-friendly hue as well. It’s very effective at luring those with a sweet tooth.

Red for Energy Levels

Red is capable of raising people’s pulse rate just by looking at it. It’s a powerful color that’s urgent, warm, sexy and exciting. It is also the color of romance, blood and classic roses. It’s mostly the color being used in the entertainment industry.

Purple is Imagination

Purple is royalty. This likewise conjures images of opulence, grandeur and mysticism. This is capable of activating the imagination and enthralls your eyes. Brands that uses the purple color could draw in customers who are in search for an experience which is just a step ahead from the ordinary. This color likewise carries a sense of wisdom.

Blue for Dependability

Just by sitting by the ocean on a clear day and stare up at the flawless sky will let you immediately know that blue is a calming color. It also signifies being mighty just like the sky and ocean. It conveys feelings of dependability, strength and tranquility.

Peaceful Green

Though earth is considered as a blue planet, there’s a lot of green in it. The green color symbolize serenity and peacefulness and this likewise conveys the idea with growth. Whole foods likewise takes advantage of this because of the fact that people usually associates green with health.

The Elegance and Simplicity of Black and White

Black is a color that symbolizes credibility and professionalism, but this could also be edgy. White is clean and is pure. Through using them together, it creates a logo that’s beautiful and timeless.

The psychology of colors is actually a deep subject to which fascinates people.