A Quick Overlook of Services – Your Cheatsheet

Things to Consider when Hiring a Law Firm Marketing Consultant

There are several things that you need to take in mind when hiring a law firm consultant. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. These restrictions do not apply to those other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.

Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.

Consider if the Consultant is a Lawyer as well
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.

Flexibility in their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.

Does the Consultant consider your Personal Preferences and Personality?

There are numerous marketing techniques available. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.

You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.